by Samantha Shaw Mario Testino , V 59. The author points to a conflicted hegemony. Different images send different messages especially about women. “Gender and Hegemony in Fashion Magazines: Women’s Interpretations of Fashion Photographs” by Diana Crane “Gender and Hegemony in Fashion Magazines: Women’s Interpretations of Fashion Photographs” by Diana Crane was published in Volume 40, number 4 of The Sociological Quarterly in 1999. This article is a companion piece to a study that examined women’s relationships with the images presented in fashion magazines. Crane questions the validity of the assumption that fashion magazines encourage conformation and dissatisfaction among women through analyzing the data and responses of women who participated in the study, while acknowledging the various theories that exist connecting women’s self-worth and the images presented in fashion publications. Crane’s key question pertains to whether or not fashion theorists’ assumptions are accurate in...